About

Welcome to my blog! I’ve written my fair share of posts over the years covering various aspects of sustainability, primarily focusing on the role of business. My objective with this blog is to facilitate my – and hopefully others’ – continued learning through observation, insight and commentary.

During my tenure as vice president and chief sustainability officer at CA Technologies, I had the pleasure to lead the strategic planning and execution of all aspects of CA’s sustainability initiatives. Working with internal and external stakeholders, team members and employees we were able to drive significant internal change and improvement, including lowering our GHG emissions by 25% over 2007 levels. I was very gratified when our efforts received external validation such as being named 5th out of the top 500 U.S. companies in Newsweek’s Green Rankings, up from 385 in 2009, and inclusion in both the North America and World Dow Jones Sustainability Indexes.

My path to the world as an active participant in sustainability was akin to a slow burn. It was always part of my personal life – most notably with the design and construction of my home outside of Boston, one of the region’s first gold LEED­certified residences. I learned a tremendous amount during that process that I decided to bring together my personal passion with my professional experience. I’m a marketer with experience at four multi­national corporations; strategy and new market development is what I do. Doing the same through the lens of sustainability is what gets me jazzed.

 

Memberships & Affiliations

Advisor to The Conference Board’s Initiative on Sustainability

Member, New England Women In Energy & the Environment

Co-founder, Wellesley Interfaith Environmental Group

Member, National Association of Professional Women

cynthia@cynthiacurtis.com

linkedin.com/in/cynthiacurtis

Twitter: @cynthiacurtis